Western performance horse industry statistical record-keeping service EquiStat will soon collect more roping and timed event earnings than ever before.

The additional data will be included in the EquiStat database, which like Barrel Horse News is part of Morris Equine Group, through its longstanding relationship with Rodeo Logistics, which December 13 announced it reached an agreement to acquire majority interest of EquiTech Holdings and RopeMetrics.

—> How to Ensure Your Horse’s EquiStat is Correct

The transaction will merge the top three technology firms operating in the Western sports landscape and means more winnings from timed-event disciplines will be attributed to the EquiStat records of winning horses and their sires, dams, owners and breeders.

“Through our own relationship with Equitech and Rodeo Logistics, EquiStat will track more earnings data about timed events and non-rodeo roping events, offering owners and breeders the most comprehensive earnings records available,” Morris Equine Group President Tina Battock said in a statement.

Formed in 1985 by Quarter Horse News as the industry’s first single-resource statistical record-keeping service, EquiStat has expanded over the past 37 years to become the Western performance horse industry’s premier earnings resource. It tracks earnings for all breeds and currently includes more than $2 billion in earnings in more than 60 equine disciplines.

About Rodeo Logistics

Since its inception, Rodeo Logistics has been a market leader, having launched industry disrupting technologies such as the Virtual Rodeo Qualifier, Open Stalls, Rodeo Entry Tool and the Professional Bull Riders Mechanical Bull Rider. 

“Since we started EquiTech, our team has been on a mission to create innovative Western sports products that make athletes’ and producers’ lives easier, leading to inventions like the NextGen Rodeo and BreedTech,” EquiTech chief operating officer Clay Deen said in a statement. “Rodeo Logistics shares our passion and mission for building streamlined rodeo innovations, and I cannot think of a better place for our team to continue our mission. I’m excited to be a part of Rodeo Logistics Team and to see what we can build together for customers in the years ahead.”

Officials say that in addition to the majority acquisition of EquiTech, Rodeo Logistics also acquired majority interest in a separate firm, RopeMetrics.

RopeMetrics first disrupted the space with team roping-specific software that provided tools to manage events, track data and classify team ropers. The software provided innovations to team roping classification and has pioneered multiple changes in the industry.  

In addition, RopeMetrics allows athletes to enter, follow live results and receive videos from its mobile app. In 2019, RopeMetrics acquired automated roping productions software Roping Assistant Pro — a program widely used across the country by hundreds of roping productions. 

About EquiTech Holdings

EquiTech Holdings launched with the goal of diversifying tech offerings in Western lifestyles. It first positioned itself to revolutionize rodeo event entries with NextGen Rodeo, which is a complete software management tool for rodeo specializing in services from entry to event management, live updates, results, as well as photo and video delivery. 

Soon after, EquiTech began development on BreedTech Software, which is a management system for breeding farms to track and manage breeding processes from boarding, to inventories, to invoicing. More recently, EquiTech teamed up with Tara Hill, owner of Jackpot Junkie, a resource platform for equine enthusiasts across all disciplines for events and services.

The two organizations also noted that major changes are coming to RopeMetrics and announcements will follow this release in the coming weeks. 


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