NORMAN, OKLAHOMA—January 18, 2022 — What started as a fun challenge for a YouTube video shoot turned into a real display of the ‘Oklahoma Standard’ and a shining example of the equine community in central Oklahoma.

Cook Feed & Outdoor hosted a Shopping Spree Challenge for barrel racers to compete in fun challenges to win a grand prize of a $10,000 shopping spree. Surprisingly, the winning racer asked to share the grand prize among the other three competitors. Emily Miller-Beisel, a three-time Wrangler National Finals Rodeo-qualifying barrel racer who finished in the top 10 of the Women’s Professional Rodeo Association world standings for 2021, divvied up her $10,000 in prize dollars with her fellow contestants from the Cook Feed Shopping Spree Challenge.

Beisel, who resides in Weatherford, Oklahoma, and the other barrel racers competed in challenges to earn points in hopes of claiming the prize. But after the competition and being named winner, Beisel asked competition host Steve Cook if she could share the shopping spree money with the other Oklahoma barrel racers who partook in the contest—Amy Ferguson of Mustang, Macaila Portz of Yukon, and Sophia Knox of Guthrie. 

“I knew it was going to be a blast doing crazy challenges with these athletes, but one thing that surprised me was seeing how even though these women are competitors, they also really care about one another’s well being. It’s really fun to watch,” said Steve Cook, second-generation owner of Cook Feed & Outdoor which sponsored the contest as part of a YouTube video shoot. “What an insanely classy move by a star in the industry whom a ton of young girls look up to. She’s a class act.” 

For her part, Beisel sees it as the right thing to do.

“Of course we all wanted to win, but most importantly this event provided the opportunity to meet some amazing people and have a ton of fun. You can’t put a price on that, so I was very excited to share the prize,” Beisel said. 

Article provided courtesy Cook Feed & Outdoor. Cook Feed & Outdoor is a local performance-equine feed and supply store with three locations in the Oklahoma City metro area. The Cook Family represents three generations of horse people. Seeing the importance of the equine industry to Oklahoma and the deep connections the community shares, Cook Feed aims to serve this industry and its people unlike any other feed or supply store. For more, visit


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