Mission

Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. We provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. We have long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels — we love and live this lifestyle ourselves.

Mission

Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. We provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. We have long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels — we love and live this lifestyle ourselves.

Editorial Calendar

Tips and resources for stallion owners, from breeding practices to management, handling, new trends and more.

Spotlight Feature: How a stallion’s semen quality relates to fertility, and how ICSI is used to help with poor semen quality.

Distribution: WESA, MVP Futurity, Greg Olson Memorial, Sherry Cervi Youth Championships, Art of the Cowgirl

Built with the mare owner in mind; resources for owning and managing mares and foals, health care, breeding programs and more.

Spotlight Feature: A foaling checklist providing everything a mare owner needs to know for the health and success of both mare and foal.

Distribution: GTBRA — Equinety Frostbite Race, Sunshine Classic Team Roping, Kinder Cup Futurity, Royal Crown Barrel Race, Patriot Fort Worth

Features EquiStat’s leading horses, riders, owners, breeders and bloodlines across all ages and divisions, plus futurities and rodeos.

Distribution: Ralph Feathers, Josey Ranch, C-N Barrel Futurity, Lucky Dog Productions, Dixie Classic, Barrel Bash, Elite Extravaganza, GTBRA Race

A salute to the grass roots barrel racers. EquiStat’s leading divisional horses, riders, owners, breeders and events from 1D to 4D.

Distribution: Sand Cup Futurity, VGBRA Barrel Daze, Panty Raid Futurity, BBR World Finals, GTBRA Spring Classic, UBRA Futurity and 5D, Ruby Buckle

Explore the best practices in tack, gear, equipment, barn design and more to be successful in the barrel racing industry.

Spotlight Feature: Headgear purposes: how to use headgear, like tie-downs, properly.

SAS: This issue contains a Tack and Equipment Special Advertising Section.

Distribution: Idaho Barrel Futurity, Josey Ranch, Lucky Dog Productions, Breeders Challenge Qualifier #3, Royal Crown, Old Fort Days, Crawfish Craze

Horse and human health and nutrition practices, resources and more to keep both horse and rider fit for competition.

Spotlight Feature: Myth-busting rotational deworming practices

SAS: This issue contains a Health and Nutrition Special Advertising Section.

Distribution: Josey Ranch, Lane Graves Invitational, NBHA Las Vegas Super Show, Lucky Dog Productons Memphis, Runnin’ WJ Ranch Barrel Race, All American Youth Barrel Race, Colorado Classic Futurity, Destry’s Free 4 All, NBHA Syracuse Super Show

How to start your barrel racing journey no matter your age or skill level. Everything from basic needs to training, selecting the right horse and more.

Spotlight Feature: The basics of bits: the mechanics behind how bits work and how to use them properly.

Spotlight Feature: Basic saddle fit for horse and rider.

Distribution: National Little Britches Rodeo Finals, SC Productions MVP TriState Futurity, Ralph Feathers, Josey Ranch, Elite Barrel Racing Summer Sizzle, 5-State Breeders Futurity, Dash and Dance Futurity, BRN4D Championship Finals, NBHA Youth World Show

Special Lifestyle Issue, or as we like to call it, “The Betty Issue.” This issue is dedicated to everything about the life we live. It highlights why we love being a “Betty Barrel Racer,” from the lifestyle to the horses and everything we love about the industry. We proudly embody the Betty persona in and out of the arena.

Spotlight Feature: What it means to be a barrel racer mom, and how mom-and-daughter duos are taking advantage of barrel racing as a bonding experience.

Distribution: WESA, Ralph Feathers, SC Productions Barrel Race, Royal Crown, The Equinety “Summer Burnout” Barrel Racing Show, Go For Broke Barrel Racing 2023 Championship Series, 13th Annual Meagan McCain Memorial Barrel Race, Southwest Desert Classic — Breeder’s Incentive Barrel Race, Southwest Desert Classic — GlenWood Memorial

Dedicated to the youth of barrel racing. Everything a young barrel racer wants to stay informed and entertained on training, horsemanship and the industry.

Spotlight Feature: Advice to youth from the professionals, including lessons they’ve learned in their careers.

Special Feature: Lifetime EquiStat Leaders

Distribution: Equinety Tiger Town Showdown — GTBRA, Ralph Feathers, Josey Ranch, Cornhusker Futurity, Buckles and Barrels for Bailey, Xtreme Million, Run for the Diamonds, Fizz Bomb Barrel Race Classic, Indiana Barrel Futurity, Breeders Challenge, UBRA September, The Ardmore Futurity

Geared to highlight the ins and outs of the futurity season and the best tips for making the most of the entire futurity experience.

Spotlight Feature: Performance horse health: a realistic look at what it takes to keep a futurity horse healthy and sound.

Distribution: Lucky Dog Productions, Ralph Feathers, Josey Ranch, BBR Southern Territorial, Pink Buckle, GTBRA, Revolution Barrel Racing Finale, Pro Elite World Finals, Barrel Bash

From horsemen to tradesmen and craftsmen, and everything in between, the Professionals Issue is dedicated to those both in the spotlight and behind the scenes who make the barrel racing industry go round — trainers, producers, saddle makers, equipment companies, ground crews and more.

Spotlight Feature: The business side of barrel racing — a look at what it takes to produce barrel racing events.

Special Feature: Barrel Futurities of America World Championship Leaders according to EquiStat.

Distribution: Lucky Dog Productions, Ralph Feathers, Elite Barrelnanza, NBHA World Show, BFA, CBT Barrel Racing — Christmas Cash & Race of Champions, Fiddlers Turkey Run, Top Shelf Breeders

Built to help you navigate the Wrangler National Finals Rodeo with the WPRA top 15 preview, Rookie of the Year, NFR EquiStat leaders, NFR-qualifying horse pedigrees and more.

Distribution: BBR OKC Futurity, Top 15 NFR Barrel Racers, All in Barrel Race, Pro Rodeo League of Women’s Style Show & Luncheon, NFR Cowboy Christmas, Lucky Dog Productions

Partners

Partners

Opportunities

Print Advertising

Get your company in front of over 20,000+ households with extra distribution each month at large industry events.

Social Media Sponsorships

Promote your products or tell your brand’s story through compelling visuals aimed at our highly engaged social media audience.

Display Advertising

High-impact display ad offerings for desktop and mobile.

Programmatic

Campaigns run by a team of experts. Quality data inventory. Transparent reporting.

Native Content

Advertiser-generated story on homepage for the month and remains on website at least 12 months. This is an invaluable opportunity for your brand to present products in a unique storytelling way and align yourself with the authentic and trusted brand of Barrel Horse News.

Product Spotlight

An exclusive opportunity to showcase a product or show off your equine gear. This advertiser generated write-up will be featured on the BHN website with social pushes from Facebook and the Fast Time newsletter.

Content Sponsorship

Pair your brand with high-quality content that resonates with our barrel racing audience.

Email Marketing

Email and Facebook packages, stand-alone eblasts and weekly newsletter opportunities for reaching our highly engaged email audience.

Stallion Register

The barrel racing industry’s go-to guide for breeding decisions! A valued, mare owner resource that is saved and referred back to year after year.

  • Sent to 20,000+ BHN subscribers
  • Available at the NFR & other major events
  • Stallion data from EquiStat
  • Includes Black Type Pedigree & Magic Cross Reports plus 5-Year Industry stat charts and more
  • Online Stallion Directory page updated daily
  • Social media stallion promotion

Training Barrel Horses

The best in barrel racing training videos featuring the top barrel horse trainers in the industry. Training Barrel Horses has a highly engaged audience and is one of our site’s top-performing categories.