Mission
Barrel Horse News is the leading resource in the barrel racing industry. The mission of our devoted team is to deliver informative and professionally crafted content to our ever-evolving and complex barrel racing audience. We provide unique, original content on all things barrel racing, from regional to professional competition, futurities, derbies, rodeo, industry news, horse health features, in-depth training and horsemanship articles and more. We have long taken pride in working to be the most trusted voice in the industry for readers of all ages and skill levels — we love and live this lifestyle ourselves.
97%
of BHN readers own horses.
80%
of BHN readers own property.
47%
of subscribers are members of NBHA.
Total Audience:
470,000 +
Editorial Calendar
In 2026, Barrel Horse News will celebrate 30 years of being the leading source of information and entertainment in the barrel racing industry.
Spotlight Feature: Legends & Leaders: A look at the past 30 years of leaders in the barrel racing industry.
Distribution: WESA, MVP Futurity, Greg Olson Memorial, Sherry Cervi Youth Championships
Geared for both mare and stallion owners. The Breeders Issue covers the ins and outs of breeding and raising barrel horses.
Spotlight Feature: Your Horse’s Health: Mobile Aspiration Units — a look at how mobile aspiration units with oocyte recovery are making impacts in the barrel racing industry.
Distribution: GTBRA, Sunshine Classic Team Roping, Kinder Cup Futurity, Royal Crown Barrel Race
Features EquiStat’s 2025 leading horses, riders, owners, breeders and bloodlines across all ages and divisions, plus futurities and rodeos.
Spotlight Feature: EquiStat’s Annual Statistical Review — leading horses, riders, owners, breeders and bloodlines across all ages and divisions, plus futurities and rodeos of 2025.
Distribution: Josey Ranch, C-N Barrel Futurity, Lucky Dog Productions, Dixie Classic, Barrel Bash, Elite Extravaganza, GTBRA, Road to the Horse
A salute to the grassroots barrel racers. EquiStat’s 2025 leading divisional horses, riders, owners, breeders and events from 1D to 4D.
Spotlight Feature: EquiStat Annual Divisional Statistical Review — EquiStat’s 2025 leading divisional horses, riders, owners, breeders and events from 1D to 4D.
Distribution: VGBRA Barrel Daze, BBR World Finals, UBRA Futurity and 5D, Ruby Buckle
Explore the best practices in tack, gear and equipment to be successful in the barrel racing industry.
Spotlight Feature: New and Noted: A look at some of the newly released tack and gear items, and how they can benefit your horse and program.
SAS: This issue contains a Tack and Equipment Special Advertising Section.
Distribution: Josey Ranch, Lucky Dog Productions, Breeders Challenge Qualifier #3, Royal Crown, Old Fort Days, Crawfish Craze
Horse and human health and nutrition practices, resources and more to keep both horse and rider fit for competition.
Spotlight Feature: Understanding Inflammation: How to recognize, treat and manage inflammation in barrel horses.
SAS: This issue contains a Health and Nutrition Special Advertising Section.
Distribution: Josey Ranch, NBHA Las Vegas Super Show, All American Youth Barrel Race, Colorado Classic Futurity, Destry’s Free 4 All, NBHA Syracuse Super Show
Dedicated to those both in the spotlight and behind the scenes that make the barrel racing industry go round.
Spotlight Feature: Managing Client Relations: How professional barrel horse trainers manage client relations, and the importance of a good working relationship.
Distribution: Josey Ranch, Elite Barrel Racing Summer Sizzle, BRN4D Championship Finals, NBHA Youth World Show
Highlights everything from arena fashion to the horses we ride and everything we love about the industry.
Spotlight Feature: Statistical Review: an exclusive look at the EquiStat All-Time Leading Horses, Riders, Sires, Dams, Owners and Breeders.
Distribution: Royal Crown, Megan McCain Memorial Barrel Race, WESA
How to start your barrel racing journey, no matter your age or skill level. Everything from basic needs to training, selecting the right horse and more.
Spotlight Feature: Climbing the Ranks: professional barrel racers and career barrel horse trainers share how they got their start and offer advice to aspiring barrel racers.
Distribution: Equinety Tiger Town Showdown — GTBRA, Josey Ranch, Cornhusker Futurity, Fizz Bomb Barrel Race Classic, UBRA September, The Ardmore Futurity
From horse care to barn and facility management, this issue encompasses a wide variety of topics specifically curated for the barrel horse owner
Spotlight Feature: Managing Older Horses: Keeping your older horse competing.
Spotlight Feature: Dream Tack Rooms: Designing your dream tack room from layout to functionality.
Distribution: Josey Ranch, BBR Southern Territorial, Pink Buckle, GTBRA, Revolution Barrel Racing Finale, Pro Elite World Finals, Barrel Bash
This issue highlights the futurity season and the best tips for making the most of the entire futurity experience. This issue is distributed at the BFA.
Spotlight Feature: Building Your Business: How to start a training business via Q&A with successful futurity trainers on how to get clients and start your business.
SAS: This issue contains a Holiday Gift Guide Special Advertising Section.
Distribution: Elite Barrelnanza, NBHA World Show, BFA, CBT Barrel Racing — Christmas Cash & Race of Champions, Fiddlers Turkey Run, Top Shelf Breeders, WPRA World Finals
Built to help you navigate the Wrangler National Finals Rodeo with the Women’s Professional Rodeo Association’s top 15 preview and more. This issue is distributed at the NFR.
Spotlight Feature: WPRA Top 15 Preview, Rookie of the Year, NFR-Qualifying Horses
Distribution: BBR OKC Futurity, Top 15 NFR Barrel Racers, All in Barrel Race, Pro Rodeo League of Women’s Style Show & Luncheon, NFR Cowboy Christmas, Lucky Dog Productions
Opportunities
Print Advertising
Get your company in front of over 20,000+ households with extra distribution each month at large industry events.
Social Media Sponsorships
Promote your products or tell your brand’s story through compelling visuals aimed at our highly engaged social media audience.
Display Advertising
High-impact display ad offerings for desktop and mobile.
Programmatic
Campaigns run by a team of experts. Quality data inventory. Transparent reporting.
Native Content
Advertiser-generated story on homepage for the month and remains on website at least 12 months. This is an invaluable opportunity for your brand to present products in a unique storytelling way and align yourself with the authentic and trusted brand of Barrel Horse News.
Product Spotlight
An exclusive opportunity to showcase a product or show off your equine gear. This advertiser generated write-up will be featured on the BHN website with social pushes from Facebook and the Fast Time newsletter.
Content Sponsorship
Pair your brand with high-quality content that resonates with our barrel racing audience.
Email Marketing
Email and Facebook packages, stand-alone eblasts and weekly newsletter opportunities for reaching our highly engaged email audience.
Stallion Register
The barrel racing industry’s go-to guide for breeding decisions! A valued, mare owner resource that is saved and referred back to year after year.
- Sent to 20,000+ BHN subscribers
- Available at the NFR & other major events
- Stallion data from EquiStat
- Includes Black Type Pedigree & Magic Cross Reports plus 5-Year Industry stat charts and more
- Online Stallion Directory page updated daily
- Social media stallion promotion
Training Barrel Horses
The best in barrel racing training videos featuring the top barrel horse trainers in the industry. Training Barrel Horses has a highly engaged audience and is one of our site’s top-performing categories.
Check It Out
