The new mobile website will allow users to quickly and easily navigate through Ariat’s diverse product line– apparel, footwear and accessories– and utilize tools that will educate consumers about the Ariat brand as well as key technologies. Users can navigate through the site with ease, searching by style and browsing by category. Additionally, users will be able to read product reviews and detailed descriptions to help with the decision making process. The mobile site also includes an advanced retailer locater feature, which makes it easy to find an Ariat dealer.
“Today, a quarter of all visitors to ariat.com is driven by mobile devices which signaled the need for a fully optimized mobile experience,” said Holly Carrington, director of web for Ariat International. “Now consumers have a user-friendly platform to instantly access Ariat’s wide array of products from any web-enabled smartphone or tablet device.”
Ariat’s mobile website launched in July 2012 and is available on all web-enabled smart phones or tablets.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.