The 1,500 square foot store sits on the 3rd floor of Mall of America in the North Garden and includes separate entrances for Men and Women.  Owner, Lisa Bollin, worked very closely with the Mall of America to make her story come to life inside and out. The store atmosphere starts with black walls and black carpet leading into rustic décor of cowhides, custom tin signs, barn wood accents, a horseshoe checkout, wagon wheel and mason jar chandeliers, palettes and much more.  Bollin also added some old bits, halters, horseshoes and other accents from her personal collection to complete her story.  “I spent long days and long nights, till 4am to be exact, making this dream come together.  I am excited to give our customers a wide variety of our products in all sizes,” Bollin commented.

While most are asking, is this the start of a new avenue for Cowgirl Tuff Company?  Bollin assured that this was a worldwide branding opportunity they could not pass up. The high traffic at Mall of America mostly consists of visitors and tourists from all around the world.  While this is an exciting time for Cowgirl Tuff Company and B. Tuff Jeans to create brand awareness, they will still continue to focus on their Business-to-Business relationship with retailers across the world.

In Cowgirl Tuff Company and B. Tuff Jean’s first day on April 5th, 2014; they couldn’t have been more thrilled with their opening sales and excitement from the wide array of customers they were able toreach with their brand.  To learn more about Cowgirl Tuff Company and B. Tuff Jean’s store located in Mall of America, visit


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