risky1 web“B. Tuff jeans can withstand the cowboy way of life and yet still be trendy enough for a night out on the town,” says Lisa Bollin, founder and designer of Cowgirl Tuff Co.  

B. Tuff jeans have been developed with the same high quality denim, attention to detail and comfort as the Cowgirl Tuff line. They’re built to stand up to the real-life work of the outdoorsman, farmer, cowboy and everyday man.

“These are jeans for guys who don’t mind looking good and the woman who wants their man to look good,” Bollin says.   

Cowgirl Tuff Co. was founded in 1999, when Bollin began creating and selling shirts at some of the nation’s top barrel racing events.

“We started out with a dream of offering a more stylish sportswear line to cowgirls,” Bollin says. “I live in comfy jeans and tees every day, but with some bling and cool embellishments, and that’s what we created—clothing designed for people who work hard and play hard, and want to look great while doing it.”

risky back webNew B. Tuff Jeans bring that same mentality to menswear.

“All of us here at Cowgirl Tuff Co. are just excited about making the men in our lives look good,” Bollin says.

B. Tuff Jeans are available now in western apparel stores nationwide. To find a retailer near you, visit btuffjeans.com.


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