When Farnam launched the SuperMask II Horse Fly Mask from the new Shimmer Weave Mesh Color Collection this spring, it was just the start of things to come. Farnam put the fun in function with this new SuperMask II fly mask, featuring an exclusive tri-color Shimmer Weave mesh combined with fashion forward plush trim to reflect your horse’s unique color.

Now, Farnam is searching the entire country to find the first SuperMask II Supermodel. This special horse will need to walk the walk, and talk in whinnies, while strutting their stuff on the red carpet because the Grand Prize winning horse will star in Farnam’s national SuperMask® II fly mask advertising campaign throughout the 2011 Fly Season.

In addition to being the star of the photo shoot, the Grand Prize winner will also receive a Farnam horse product prize package worth $1,000. The eleven runners-up will receive Farnam horse product prize packages worth $250.

SuperMask II Supermodel contest entry forms and complete contest rules are available online at farnamhorse.com/supermask and at participating Farnam dealers. Contestants must submit a photograph of one horse along with 25 words or less about why their horse should be the SuperMask II Supermodel for 2011. Entries must be received at Farnam by October 1, 2010.

Twelve semi-finalists will be chosen from the pool of eligible entries and posted on the farnamhorse.com/supermask website on October 14. The public will be asked to vote online for their favorite horse from Oct. 15-Nov. 12.

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