PLYMOUTH, MA – May 21, 2014 – A healthy horse starts with a healthy digestive system. SmartPak has launched three new SmartSupplements designed to support healthy hindgut function: SmartGI™ Ultra, SmartCombo™ Senior Ultra, and SmartDigest® Ultra Pellets. All three of these supplements are eligible for ColiCare, SmartPak’s FREE program which provides up to $7,500 of colic surgery reimbursement.

According to the AAEP, an estimated 900,000 horses will colic this year in the U.S. alone, and more horses die of colic than any other condition. ColiCare offers horse owners the ultimate peace of mind through the combination of daily hindgut support and a veterinarian-directed wellness program to ensure optimal preventive care.

“Horses that experience sudden changes in their routine or diet can be vulnerable to digestive upset,” said Kerri Vuolo, SmartPak’s Marketing Manager for ColiCare. “These three new supplements are designed to help maintain a healthy digestive system, which is critical for the health of every horse.”

SmartGI Ultra is a new pelleted formula designed to support the entire digestive tract, from stomach to hindgut. SmartGI Ultra combines two of SmartPak’s best-selling supplements into one unrivaled formula. It contains clinically proven gastric ingredients from SmartGut® Ultra to help maintain stomach health. This specialized formula also provides the researched prebiotics, yeast, and enzymes found in SmartDigest Ultra. By combining these two formulas, SmartGI Ultra provides the ultimate gastrointestinal support at a savings of 15% over purchasing them individually.

SmartCombo Senior Ultra is SmartPak’s new multi-purpose formula tailored to meet the needs of older horses. These tasty pellets are ideal for senior horses that are still actively competing or just need a higher level of support. This formula provides targeted ingredients for joint health and helps manage the stiffness and discomfort associated with aging. SmartCombo Senior Ultra also contains the comprehensive hindgut support of SmartDigest Ultra, plus ingredients for healthy hooves, and omega 3 fatty acids for overall wellness.

For picky eaters, SmartDigest Ultra is now available in pellets! “This new pelleted formula provides the same high levels of specialized ingredients as original SmartDigest Ultra powder.  We’re very excited that even the pickiest of horses can now receive comprehensive hindgut support with the benefits of ColiCare,” added Vuolo.

The ColiCare program is compatible with existing equine insurance and even covers senior horses because there is no upper age limit! Enrolling in ColiCare is easy, simply follow these 3 steps:

  1. Order any ColiCare eligible supplement in SmartPaks
  2. Enroll in the program online or over the phone
  3. Meet the Annual Wellness Requirements

As long as horse owners continue to meet the requirements above, if their enrolled horse undergoes any type of colic surgery, SmartPak will reimburse them up to $7500. With ColiCare, horse owners can sleep soundly knowing their horse has the best hindgut support and the best veterinarian-directed wellness program in his corner.

Learn more about the new SmartSupplements and ColiCare at

About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence Platinum award as well as an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.



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