Cinch’s sponsorship allows the company to tie its brand to this televised, invitation-only, one-night rodeo Sunday, March 20, 2011. Champion athletes from the top 10 U.S. and Canadian rodeos will compete in RodeoHouston fan-favorite events—bareback riding, barrel racing, bull riding and saddle bronc riding. With a total purse of $200,000, this event will be the richest one-day rodeo.  

“This partnership for the Houston Livestock Show and Rodeo and Cinch is going to grow the sport of rodeo,” said Skip Wagner, the Show’s president. “It is a great fit for both parties, and we are excited to have Cinch on board.”

The Cinch RodeoHouston Super Shootout will be broadcast on FOX Sports Houston and will be streamed on

“This is another one of those milestone moments for the Cinch Brand,” said Keith Mundee, President of Cinch Jeans and Shirts. “The opportunity to partner with the Houston Livestock Show and Rodeo, which is one of the largest rodeos in the nation, is a dream come true. We look forward to a long term partnership with the great folks at the Houston Livestock Show and Rodeo.”

The 2011 Houston Livestock Show and Rodeo runs March 1-20. For more information, visit


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