“This is a category Hooey customers have long demanded but we have been hesitant until we found the
right partner. We are confident Trenditions is the right manufacturer and designer to meet our brand’s
expectation of quality and style.” said Joey Austin, president of Hooey Brands.
“It has been a real pleasure to begin our association with the great people at Hooey Brands. With the
popularity and accompanying retail success of the Hooey and Roughy brands, we fully expect this product
line to be a run-away success for our retailers. ” said Jeff Pecora, president of Trenditions.
With initial shipments scheduled for April 2014, orders for Hooey ™ and Roughy ™ men’s accessory will
be written beginning in January through the Trenditions sales team, online at www.trenditions.com, in the
company’s Dallas and Denver showrooms and at other fine U.S. accessories markets.
About Trenditions, LLC – Distinctive brands and high quality products make up the Trenditions product
line of unique fashion accessories:
The company was founded in 2004 to address the accessory needs of the Western Industry and other
important markets. The various brands that the company offers can be found in more than 1000 chain and
independent dealers in the U.S. and Canada. Trenditions, LLC is headquartered in Hurst, Texas with sales
representation throughout North America. For more information, visit www.trenditions.com.
About Hooey Brands, LLC – Featured by more than 1000 retailers across the U.S. and Canada, Hooey
Brands includes Roughy, Cloverleaf, Hooey Oil Gear (HOG), Punchy and, of course, HOOey. Western
lifestyle men, ladies and children’s caps and T’s are available featuring distinctive Hooey Brands, LLC
logos and unique designs. Hooey Brands, LLC has its headquarters in Spring, Texas and sales
representation throughout North America. For more information visit www.getyourhooey.com.




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