The contest runs April 15 through May 16. Entering is easy – simply head on over to ariat.com/WhyIRide and tell us about your passion for riding, horses and the great outdoors. Share
your story, get the most votes and become a finalist. From there, a panel of judges, plus the popular vote, will determine the lucky winners!

Prizes include:
· Grand Prize – A trip for two (2) to the 2010 Alltech® FEI™ World Equestrian Games in Lexington, Ky. The package includes airfare for two (2), two (2) night’s hotel stay and tickets for two (2) to up
to four events plus $500 spending money. The winner will also receive $1,000 retail value of Ariat® product.
· Second Prize – $1,000 retail value of Ariat® product
· Third Prize – $500 retail value of Ariat® product

The 2010 Games are expected to draw more than 600,000 spectators from around the globe, and to be broadcast to more than 500 million worldwide television viewers. More than 60 countries will be represented in events throughout the Games. Come tell us your story of why you love to ride, and win a trip to the most amazing equestrian event of the decade!

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