JANUARY 24, 2022—Teton Ridge, the new western entertainment brand that purchased The American Rodeo and Better Barrel Races last year, announced a broadcast partnership with leading national cable network INSP to broadcast The American live and launch the new Teton Ridge rodeo reality show, “Guts and Glory.”
The network will air the richest single-day rodeo in the world, The American, live from AT&T Stadium in Arlington, Texas, on March 6 at 4 p.m. ET.
With this year’s unprecedented total purse of more than $3 million, the treasured event brings together top professional rodeo athletes and hardworking cowboys and cowgirls in a winner-take-all showdown.
In the weeks leading up to The American, INSP will also broadcast the world television premiere of Teton Ridge’s all-new unscripted original series, “Guts and Glory.” The five-episode series will air on INSP every Sunday at 5 p.m. ET beginning January 30 and running through February 27.
“Guts and Glory” chronicles 12 rodeo athletes hailing from the Midwest and beyond as they arrive in Texas to compete for the life-changing opportunity to run at The Americanalongside icons of the sport.
“The mission of Teton Ridge is to make western culture, lifestyle and sports more accessible to more people. The vast reach of INSP, a network beloved by millions of western fans, makes it the perfect place for consumers to watch this larger-than-life original series and the unforgettable live action of The American,” Teton Ridge CEO Jonathan Katz said.
Hosting and judging “Guts and Glory” are rodeo legend J.B. Mauney and esteemed barrel racer Tammy Fischer. Together, they will select who advances and who goes home as contestants compete in saddle bronc riding, tie-down roping and barrel racing challenges.
Mauney is regarded as one of the greatest bull riders in rodeo history with nearly $7.3 million in earnings. He is a two-time Professional Bull Riders world champion and 2021 National Finals Rodeo qualifier.
Fischer, a professional barrel racer and trainer since 1994, is a seven-time NFR qualifier with multiple round wins. She boasts two American Quarter Horse Association world championships and won the 1999 Barrel Futurities of America World Championship Futurity, among many more rodeo and aged-event wins.
Through a succession of competitions and eliminations each week in the one-hour episodes, contestants will try to prove they have what it takes to run at The American.
The winner of “Guts and Glory” will battle it out against the field of other qualifying athletes for a chance to move on to AT&T Stadium.
Information courtesy Teton Ridge with modification from Barrel Horse News. For more, visit tetonridge.com.