Established in 2004, Gypsy Soule has evolved from bling flipflops and fashionable western jewelry to a full-blown clothing company of boots, bags, jewelry, and now a brand new denim line. What you might not know about Amy is this is not her first rodeo when it comes to designing denim. She has been designing denim for 20 years, and has worked with brands like Cruel Girl jeans in the past, before starting her own company.
When it comes to denim trends, Amy feels like the end consumer is more interested in different fits and shapes of denim rather than bling pockets. “I feel we are headed towards more of a silhouette driven denim trend than over-the-top embellishments,” Amy begins. “When I say silhouette driven, I think consumers are braver than ever before in their choice of fits and bottom leg openings than in the past. I don’t think shoppers will be satisfied with just one silhouette.” Amy continues, “I think the end consumer will have a diversified closet of all shapes and lengths, and that we will begin to see a lot more flares, wide leg trouser jeans, denim culottes, overalls, jumpsuits, boyfriend fit, and whatever else we can dream up for denim!” Amy explains.
For Gypsy Soule, Amy doesn’t feel like you should settle for one trend or the other. “The younger crowd tends to lean more towards fashion finishes with bells and whistles; whereas the older crowd tends to go for the jean that looks the best on them.” Amy continues, “I can’t help myself, I want both trends in my denim!” Amy believes that you can have both by mixing trendy washes and embellishments with a great fit for everyone. “The main thing Lorinda (Co-Partner at Gypsy Soule) and I wanted to accomplish was to give women, young or old, a jean that fits and looks fabulously fashionable.” Amy says, “The key is to make the rise not too short or not too long. You still feel sexy in a mid-rise because it tends to be more forgiving for most body types and the mass population wants something sexy that makes them feel good.”
“I think my favorite thing about denim these days is the perfect jean that you can dress up or down and create your look with.” Amy says, “The end consumer has come as far as well, and I have a feeling you will see a long stretch of various denim trends in the marketplace over the next couple of years that will be diverse – from dark to light, dressy to casual, and styles that come in all shapes and silhouettes.” Amy has a true passion for designing and women empowerment through means of fashion.
I don’t know about you, but I can’t wait to see what the future holds for denim and Gypsy Soule!